The latest news from Professional
Exhibits & Graphics.

The Four Rules For Trade Show Exhibit Success
by: Dick Wheeler
Whether you are a seasoned trade show exhibitor or a neophyte, whether you know the basic trade show exhibit rules by heart or are learning them for the first time, by following...
Cost Saving Trade Show Exhibits for the Growing Company
by: Dick Wheeler
As an early stage startup company matures, the image that was right for the times four years ago as...
Trade Show Booth Rental - A Smart Option by: Dick Wheeler
When it comes to trade show booths – to rent or not to rent –that is the question that can perplex many an exhibitor...
It’s a Different Game for Trade Show Exhibitors Overseas by: Dick Wheeler
Question:  Is it better for an American trade show exhibitor to rent a trade show booth abroad if the exhibit hall is in Europe or Asia rather than ship a trade show exhibit from the U.S.?
Extend Your Trade Show Exhibit Experience Online
by: Dick Wheeler
In today’s trade show environment, you can now amplify your real-time trade show display experience once the trade show ends. How? Have you ever thought to ...
Eight Ways to Control Trade Show Display Costs by: Dick Wheeler
From time to time, clients ask how they can keep control of trade show exhibit costs without diluting their exhibit impact...
Five Ways to Make Rental Trade Show Exhibits Pay Off
by: Dick Wheeler
There are times when renting, versus owning, a trade show display makes good sense.  It could be that your primary trade show booth is already in use at another show....
Ways to Draw Crowds to your Tradeshow Booth
by: Dick Wheeler
This is a fairly typical scenario for tradeshow marketing planners: You have made the decision to have a tradeshow exhibit in your industry’s leading tradeshow...
Which of the Five Types of Trade Show Exhibits Is Right for You?
by: Dick Wheeler
Once you have decided that your company needs a presence in an upcoming show by having a trade show exhibit, it is important ...
Five Trade Show Mistakes to Avoid
by: Dick Wheeler
In business as in life, never underestimate the importance of being prepared. As the saying goes, you must first plan...

Capturing Traffic at Trade Shows
To gain the attention of trade show participants in the highly competitive environment inside a trade show hall is an art in itself. Learn more about how you can stand out and attract the visitors you want at your upcoming trade shows.

Create a Trade Show Booth That Generates Buzz by: Dick Wheeler
The Consumer Electronics Show (CES) in Las Vegas in early January 2006 was a blow-out...
Six Ways to Attract a Crowd at a Trade Show : Why Show Business Glitz Makes It Big In Trade Shows
by: Dick Wheeler
Tom Hanks, Justin Timberlake, and Hall of Fame NFL quarterback Steve Young were among...
Trade Show Success Tip: Train Your Exhibiting Staff by: Dick Wheeler
One of the keys to trade show success is the training of your booth staff. Each trade show requires a specific ...
Live Trade Show Presentations by: Dick Wheeler
Have you ever thought of making your trade show appearance live and interactive?  If you do it right, you will be able to...
Tension Fabric Structures Offer Drama in Trade Show Exhibits
by: Dick Wheeler
Swooping shapes, extreme flexibility, ease of assembly and an ability to reach up to 3-story high projections are just a few of the reasons why smart trade show exhibitors are using tension fabrics in their trade show displays’ towers...
Create an Event at Your Trade Show by: Dick Wheeler
Trade show conferences are gathering spots for favored clients, client prospects, industry leaders, as well as competitors.  Trade show visitors, however, have hectic...
Creating a Memorable Trade Show Event
by: Dick Wheeler
With an ever-increasing number of events occurring outside the trade show floor, the job of a trade show event planner has become a real challenge...
Extend Your Trade Show Exhibit Experience Online
by: Dick Wheeler
In today’s trade show environment, you can now amplify your real-time trade show display experience once the trade show ends. How? Have you ever thought to ...
Ways to Draw Crowds to your Tradeshow Booth
by: Dick Wheeler
This is a fairly typical scenario for tradeshow marketing planners: You have made the decision to have a tradeshow exhibit in your industry’s leading tradeshow...
Philanthropy Can Be a Key Component to Trade Show Success
by: Dick Wheeler
When you participate in a trade show in a big city such as Chicago, Las Vegas, New York or San Francisco, the city usually rolls out the red carpet for trade show exhibitors. After all, the trade show management, exhibitors and attendees are...
How to Treat International Visitors at U.S. Trade Shows by: Dick Wheeler
Visitors from abroad who attend trade shows here in the U.S. are usually higher level management and executives with a greater ...
Boost Trade Show Traffic Outside Exhibit Hall by: Dick Wheeler
To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also...
Trade Show Giveaways Lure Visitors by: Dick Wheeler
Promotional gifts at trade shows act as magnets to draw visitors inside your trade show booth. Your trade show giveaways not only help to...
Live Theater Attracts Tradeshow Visitors
by: Dick Wheeler
Live, interactive, experiential tradeshow presentations add a dynamic dimension attracting crowds to your company’s products and services at your tradeshow booth....
Gadgets Attract at Major Trade Show
by: Dick Wheeler
If you are a company looking to make a splash at a trade show, listen to the words of Woody Allen who said that 80% of success is just showing up. Same applies to trade shows...
Five Trade Show Mistakes to Avoid
by: Dick Wheeler
In business as in life, never underestimate the importance of being prepared. As the saying goes, you must first plan...
How to Use the Web to Boost Trade Show Traffic & Profit by: Dick Wheeler As soon as you make the decision to exhibit at a trade show, you have the opportunity to...
“Hands On” Trade Show Exhibits Lure Attendees by: Dick Wheeler
When trade show exhibit goers walk the vast exhibit hall floors and come upon highly creative, interactive trade show displays, they get to...
Trade Show Exhibit Themes:  Orbit Into Another World by: Dick Wheeler
Trade show exhibitors often create magical environments to take you “out of the ordinary”...

Managing Trade Shows for Results
Strong trade show performance come about by ensuring that all involved areas are optimized and integrated. You'll find resources that cover booth staff training, lead process management, trade show etiquette, budget and more in this area.

Boost the Sales Power of Your Trade Show Exhibit by: Dick Wheeler
Your company’s presence at industry trade shows is critical to stay competitive in a global marketplace...
Nine Tips for Successful Trade Show Exhibit Selection by: Dick Wheeler
Your company has made the important decision to make trade show exhibit appearance a part of its marketing program, and you now...
Create a Trade Show Booth That Generates Buzz by: Dick Wheeler
The Consumer Electronics Show (CES) in Las Vegas in early January 2006 was a blow-out...
Five Reasons Trade Show Exhibits Are Popular by: Dick Wheeler
Why are companies joining the trade show bandwagon?  One of the major reasons for the continuing trade...
Nine Tips on How to Set Goals for Your Trade Show Exhibit
by: Dick Wheeler
It is often said that if you don’t know where you are going, you may miss it when you get there. And, as Malcolm Forbes also points out...
Multi-Media Shows Add Value to Trade Show Exhibits
by: Dick Wheeler
If you are planning to have an exhibit in an upcoming trade show –whether it be a custom trade show exhibit, a custom modular trade show display, or a rental trade show booth –don’t overlook ...
Turn Trade Show Leads Into Sales
by: Dick Wheeler
Were you aware that 80% of all trade show leads never receive any form of sales rep follow up once the trade show is over? And that 43% of your key trade show prospects will have...
Selecting the Right Trade Show for Your Company
by: Dick Wheeler
With a large number of trade shows to choose from, both here in the U.S. and abroad, and an ever- increasing number of new trade shows exploding...
Tradeshow Success Tip: Qualify Leads by: Dick Wheeler
Tradeshow exhibitors often miss important leads at trade shows because they have no lead development strategy. In addition, according to...
Trade Show Display Strategy Success
by: Dick Wheeler
Americans are known for their short attention spans, and this is certainly true at the trade show exhibit hall.  With a crowded trade show ...
Basic Trade Show Success Tips
by: Dick Wheeler
Ever wonder why some trade show exhibitors succeed while others do not? Ever think that making a statement at a large trade show is impossible to do? You are not alone....
Trade Show Event Tips
by: Dick Wheeler
If you are planning to hold an event concurrent with an upcoming trade show exhibit, you need to...
The Four Rules For Trade Show Exhibit Success
by: Dick Wheeler
Whether you are a seasoned trade show exhibitor or a neophyte, whether you know the basic trade show exhibit rules by heart or are learning them for the first time, by following...
Get PR for Your Trade Show Exhibit by: Dick Wheeler
If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars...
Winning Ideas for Trade Show Display Success by: Dick Wheeler
According to a survey by market research firm Exhibit Surveys Inc., trade shows are critical to...
Trade Show Success Tip: Train Your Exhibiting Staff by: Dick Wheeler
One of the keys to trade show success is the training of your booth staff. Each trade show requires a specific ...
Trade Show Booth Staff Training Essential by: Dick Wheeler
Never underestimate the importance of your trade show booth staff...
Business Theater Wins Trade Show Audiences by: Dick Wheeler
Theater is theater, but when it comes to trade shows, business theater is ...
Live Trade Show Presentations by: Dick Wheeler
Have you ever thought of making your trade show appearance live and interactive?  If you do it right, you will be able to...
Winning People Skills for Your Trade Show Booth Staff by: Dick Wheeler
Your trade show exhibit staff can make the difference between your trade show exhibit being successful or being an unproductive exercise.  The Center for Exhibit Industry Research (CEIR) says...
Five Ways to Make Rental Trade Show Exhibits Pay Off
by: Dick Wheeler
There are times when renting, versus owning, a trade show display makes good sense.  It could be that your primary trade show booth is already in use at another show....
Eight Ways to Control Trade Show Display Costs by: Dick Wheeler
From time to time, clients ask how they can keep control of trade show exhibit costs without diluting their exhibit impact...
Brand Consistency Is Essential at Trade Shows by: Dick Wheeler
Corporations often need to exhibit at simultaneous trade shows in different locales and for different reasons. They often have two trade show exhibits in...
Four Ways to Cut Trade Show Rental Exhibit Costs
by: Dick Wheeler
Ever wonder how much money you could have saved if you only had rented a beautiful custom trade show exhibit rather than purchased it outright?  Ever wonder how....
Live Theater Attracts Tradeshow Visitors
by: Dick Wheeler
Live, interactive, experiential tradeshow presentations add a dynamic dimension attracting crowds to your company’s products and services at your tradeshow booth....
Five Trade Show Mistakes to Avoid
by: Dick Wheeler
In business as in life, never underestimate the importance of being prepared. As the saying goes, you must first plan...
How to Use the Web to Boost Trade Show Traffic & Profit by: Dick Wheeler As soon as you make the decision to exhibit at a trade show, you have the opportunity to...

Tips for Successful Trade Shows
Learn from experts who have honed their experiences and observations into succinct tips across a range of areas important to your trade show success.

Nine Tips for Successful Trade Show Exhibit Selection by: Dick Wheeler
Your company has made the important decision to make trade show exhibit appearance a part of its marketing program, and you now...
Five Tips on How to Select a Trade Show Exhibit House by: Dick Wheeler
When it comes to choosing the right trade show exhibit company for your next trade show display appearance, look for unique...
Six Ways to Attract a Crowd at a Trade Show : Why Show Business Glitz Makes It Big In Trade Shows
by: Dick Wheeler
Tom Hanks, Justin Timberlake, and Hall of Fame NFL quarterback Steve Young were among...
Nine Tips on How to Set Goals for Your Trade Show Exhibit
by: Dick Wheeler
It is often said that if you don’t know where you are going, you may miss it when you get there. And, as Malcolm Forbes also points out...
Selecting the Right Trade Show for Your Company
by: Dick Wheeler
With a large number of trade shows to choose from, both here in the U.S. and abroad, and an ever- increasing number of new trade shows exploding...
Tradeshow Success Tip: Qualify Leads by: Dick Wheeler
Tradeshow exhibitors often miss important leads at trade shows because they have no lead development strategy. In addition, according to...
Basic Trade Show Success Tips
by: Dick Wheeler
Ever wonder why some trade show exhibitors succeed while others do not? Ever think that making a statement at a large trade show is impossible to do? You are not alone....
Trade Show Event Tips
by: Dick Wheeler
If you are planning to hold an event concurrent with an upcoming trade show exhibit, you need to...
Three Tips for Trade Show Photography
by: Dick Wheeler
Trade show photography has one of the largest formats of all photography.  Because of this, the professional trade show photographer can magically make...
Tradeshow Success Tip: Build A Dramatic Display by: Dick Wheeler
You are about to mount a major product introduction at the industry’s premiere...
Trade Show Success Tip: Train Your Exhibiting Staff by: Dick Wheeler
One of the keys to trade show success is the training of your booth staff. Each trade show requires a specific ...
Trade Show Exhibit Shipping Tips by: Dick Wheeler
Your trade show costs can dramatically escalate if you just happen to hire an inexperienced shipping company to transport...
Worry-Free Trade Show Booth Install and Dismantle Tips by: Dick Wheeler
When you work with an Install and Dismantle (I & D) company at your next trade show-- and every exhibitor must...
Five Trade Show Mistakes to Avoid
by: Dick Wheeler
In business as in life, never underestimate the importance of being prepared. As the saying goes, you must first plan...

Logistics Guidance for Trade Shows
Trade show ROI success is driven by attention to the unglamorous logistics that can make or break your trade show exhibits, such as trade show exhibit storage, shipping, understanding labor issues, timing considerations and more. Learn more...

Top Five Trade Show Display Rental Mistakes by: Dick Wheeler
Successfully exhibit in two shows simultaneously when you secure a trade show display rental. Before you rent, make sure to avoid the major trade show display rental pitfalls...
Security Tips for Trade Show Exhibitors by: Dick Wheeler
When thousands of people descend upon a trade show exhibition hall with their co-workers, customers and client prospects, the good news is...
Innovative Flooring at Trade Show Booths Attract Visitors by: Dick Wheeler
When you plan the design of your trade show display, it is important to think of your trade show booth floor as your fifth wall.  The flooring of your trade show booth should...
Trade Show Exhibit Shipping Tips by: Dick Wheeler
Your trade show costs can dramatically escalate if you just happen to hire an inexperienced shipping company to transport...
Philanthropy Can Be a Key Component to Trade Show Success
by: Dick Wheeler
When you participate in a trade show in a big city such as Chicago, Las Vegas, New York or San Francisco, the city usually rolls out the red carpet for trade show exhibitors. After all, the trade show management, exhibitors and attendees are...
Six Top Trade Show Exhibits Storage Mistakes by: Dick Wheeler
Avoid these top trade show exhibits storage mishaps; protect and preserve your valuable trade show displays. ...
How to Get the Best Out of Trade Show Services by: Dick Wheeler
You’ve heard the expression, “the devil’s in the details”.  This is especially applicable to trade show exhibiting where success hinges on...
Worry-Free Trade Show Booth Install and Dismantle Tips by: Dick Wheeler
When you work with an Install and Dismantle (I & D) company at your next trade show-- and every exhibitor must...
Five Trade Show Mistakes to Avoid
by: Dick Wheeler
In business as in life, never underestimate the importance of being prepared. As the saying goes, you must first plan...
It’s a Different Game for Trade Show Exhibitors Overseas by: Dick Wheeler
Question:  Is it better for an American trade show exhibitor to rent a trade show booth abroad if the exhibit hall is in Europe or Asia rather than ship a trade show exhibit from the U.S.?

International Trade Show Exhibits
Whether you are planning trade show exhibits overseas or need to properly manage international visitors to your U.S. trade show exhibit, you will find helpful information in this section.

Trade Show Booths, Displays & Exhibits
Information to help you decide which trade show booth show booth options fit your needs, including: trade show booth rentals, custom trade show booths, modular booths, pre-owned booth options, portable booths and more.

Top Five Trade Show Display Rental Mistakes by: Dick Wheeler
Successfully exhibit in two shows simultaneously when you secure a trade show display rental. Before you rent, make sure to avoid the major trade show display rental pitfalls...
Create a Trade Show Booth That Generates Buzz by: Dick Wheeler
The Consumer Electronics Show (CES) in Las Vegas in early January 2006 was a blow-out...
Trade Show Exhibitors Have Many Display Options
by: Dick Wheeler
For everything, there is a season. This is also true in the trade show industry. You may be a first time exhibitor or a seasoned pro...
What to Expect From a Top Flight Trade Show Exhibit Company
by: Dick Wheeler
To get new business from your next trade show appearance, you would like to have a show-stopping, visually arresting and...
Tradeshow Success Tip: Build A Dramatic Display by: Dick Wheeler
You are about to mount a major product introduction at the industry’s premiere...
Cost Saving Trade Show Exhibits for the Growing Company
by: Dick Wheeler
As an early stage startup company matures, the image that was right for the times four years ago as...
Design Is Key to Trade Show Exhibit Success
by: Dick Wheeler
If you are planning to exhibit in a trade show, you need to first analyze the space requirements of your upcoming trade show and then build drama into...
Trade Show Booth Rental - A Smart Option by: Dick Wheeler
When it comes to trade show booths – to rent or not to rent –that is the question that can perplex many an exhibitor...
Tension Fabric Structures Offer Drama in Trade Show Exhibits
by: Dick Wheeler
Swooping shapes, extreme flexibility, ease of assembly and an ability to reach up to 3-story high projections are just a few of the reasons why smart trade show exhibitors are using tension fabrics in their trade show displays’ towers...
Innovative Flooring at Trade Show Booths Attract Visitors by: Dick Wheeler
When you plan the design of your trade show display, it is important to think of your trade show booth floor as your fifth wall.  The flooring of your trade show booth should...
Trade Show Displays With European Flair
by: Dick Wheeler
Ever wonder what makes a look feel “European” rather than “American”?  Is it a design style, a sense of flair, or a difference in attitude?  The answer is ...
Five Ways to Make Rental Trade Show Exhibits Pay Off
by: Dick Wheeler
There are times when renting, versus owning, a trade show display makes good sense.  It could be that your primary trade show booth is already in use at another show....
Which of the Five Types of Trade Show Exhibits Is Right for You?
by: Dick Wheeler
Once you have decided that your company needs a presence in an upcoming show by having a trade show exhibit, it is important ...
Four Ways to Cut Trade Show Rental Exhibit Costs
by: Dick Wheeler
Ever wonder how much money you could have saved if you only had rented a beautiful custom trade show exhibit rather than purchased it outright?  Ever wonder how....
“Hands On” Trade Show Exhibits Lure Attendees by: Dick Wheeler
When trade show exhibit goers walk the vast exhibit hall floors and come upon highly creative, interactive trade show displays, they get to...

Trade Show Graphics
A critical component of trade show success is how eye-catching and relevant your trade show graphic displays come across to targeted visitors. This section offers insight to up the ante on the oomph and effectiveness of your trade show graphics.

Multi-Media Shows Add Value to Trade Show Exhibits
by: Dick Wheeler
If you are planning to have an exhibit in an upcoming trade show –whether it be a custom trade show exhibit, a custom modular trade show display, or a rental trade show booth –don’t overlook ...
What to Expect From a Top Flight Trade Show Exhibit Company
by: Dick Wheeler
To get new business from your next trade show appearance, you would like to have a show-stopping, visually arresting and...
Trade Show Display Strategy Success
by: Dick Wheeler
Americans are known for their short attention spans, and this is certainly true at the trade show exhibit hall.  With a crowded trade show ...
The Four Rules For Trade Show Exhibit Success
by: Dick Wheeler
Whether you are a seasoned trade show exhibitor or a neophyte, whether you know the basic trade show exhibit rules by heart or are learning them for the first time, by following...
Three Tips for Trade Show Photography
by: Dick Wheeler
Trade show photography has one of the largest formats of all photography.  Because of this, the professional trade show photographer can magically make...

Trade Show Lighting
You can achieve high drama and impact at your trade show exhibit with creative use of lighting. Learn ideas on how to increase the amp and attention for your trade show displays.




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